Nicki Minaj's Website
I have chosen to deconstruct Nicki Minaj's webpage in order to gain inpiration for the process in which I will be constructing my own webpage for my artist. Minaj's website evidently portrays the codes and conventions of website making and the most important elements to enusre accesibility, accuracy and efficiencty, but most importantly, popularity among her target audience.
I chose to look at this specific artist as she is one of the most current yet controversial artists - taking the stereotypically, male dominates genres of both Rap and R&B and giving it a sharp, feminine edge.
The whole aesthetic of the website mirrors the theme of her most current album "Pink Friday" therefore the tonal variations of her website constists of candy/pastel colours such as pink, whites and violets. This alludes to the ideology that the webiste predominently appeals to a female audience demography.
The above shows that varying methods of global communication are used my the artist in order to access and share information with her fans, via social networking sites such as Twitter, Facebook,
Myspace and also YouTube.
Here the access to YouTube allows fans to locate videos of the aritst simply and efficiently - YouTube feeding allows the most recent information and video footage to be accessed on a global scale.
The website features seperate sections allocated for important information such as contests. The artist participates in such events to give appreciation and thanks to her fans. Contests are a chance to give to the less fortunate as people will bid money in order to win Nicki Minaj official merchandise, concert tickets or even a chance to meet the artist herself. Contests such as this are beneficial as the proceeds generated are often generous and donated to a Charity; another beneficial factor of this is the ethical nature of the aritst being projected into the public vernacular.
Here is another example of the artists's ethical nature...
The fact that there is a "Pink Friday" iPhone application available displays how broad methods of communication have become. Because of advancements in technology, and the ability to appeal to a global audience has increased, the probability of the artist becoming successful and popular is increased substantially.
Similarily to my artist's facebook page, there is a series of albums containing both official and ammateur photograhy of the artist wether it be concert performances, appearances, album artwork or magazine photoshoots. To increase the diversity of my website and it's appeal to my target audience, I will incorporate links to imortant aspects of the artist's carreer such as interviews, online blogs that can be accessed globally, magazine covers and interviews, and even appearances at events hosted by different areas of the media spectrum.
Through attendance of fashion weeks in London, Milan, New York and Paris my artist is increasingly likely to be hired as the face or representative of a particular brand. To become a muse of a prestiguous fashion house such as Chanel for example, would be extremely rewarding for my aritst's carreer as they would become a globally recognised icon in the fashion industry - dimishing the boundaries between the alternate worlds of fashion and music.
