- Name of the artist
- Track Listings on the back cover
- Price/Bar code on back
- Intriguing and thought-provoking image to entice a certain demographic of audience
- Often an image of the artist/band is the central focus of the album cover
- Name of the album/single on the front
How the genre of album covers categorises them, and the ways of distinguishing between them other than generically:
- There are specific indications from the font style used (i.e a joined, swirled writing could indicate a female audience, whereas distressed block writing, or messy writing could suggest a more indie/rock interested audience, or the demographic of anti-authority rebels)
- If an image of the artist is used it could suggest that the artist appeals to a more mainstream audience. However, if another image is used that is not directly associated with the artist, it could be suggested that the artist appeals to another demographic of audience
- Colour schemes also indicate at the demographic of audience the artist wants to appeal to. For example soft colours appeal to a more mainstream audience i.e baby and soft pinks appealing to an audience predominantly of the female gender. Where florescent colours could indicate an older demographic of audience, such as the late teens to twenties who are far more drawn to consume from the club/dance/electro genre
Album covers serve many different functions, such as:
- To convey and communicate meaning, beliefs and particular ideologies that are specific to the audience, the record label etc
- To present the artist as a marketable and profitable "brand"
- To appeal to a specific demographic of audience and their fan base
- To promote the record label so it is instantly recognisable to the consumer audience
- To coney the style/aesthetic of the artist
- To covey/indicate at the genre/style of music that the album contains.
No comments:
Post a Comment