Yesterday myself, Yas and Harry met to complete the shooting process for our music video; this time focusing on the areas of our video that needed improving in terms of mis-en-scene, styling, lighting and camera work. Upon analysing the footage in our working version of our music video, edited in final cut express, we acknowledged that we needed to film shots of the artist dancing, and a series of shots where the clothing is changed; while the artist stays in the same position to create a montage of imagery with a post modernistic feel.
We also decided that we would like to further the post modernistic theme of our music video, taking inspiration from the fast-paced editing, sharp cutting and hyperbolic camera movement in Rihanna's S&M video. In our shooting yesterday, we aimed to make a parody through the actions of the artist i.e walking along in tiny steps, struggling with shopping bags whilst wearing sky-scraper high heels.
We also mirrored some stereotypical conventions of music videos such as fans/wind blowing the artists hair backwards, whilst they sing in closeup, looking directly towards the camera.
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