Thursday 4 November 2010

Analysis of Album Art

RIHANNA RATED R


  • This image is the alum cover for Rihanna's album Rated R. The title connotes the idea that the album is solely about the artist as her name begins with the letter "R" but also suggests relevance to the genre characteristics of a movie. 


  • The image itself is in black and grey with stark and dark lighting which suggests an air of mystery and ambiguity, but also of darkness and sin. Rihanna's facial features are striking and elaborate to highlight her aesthetic as an artist but could also suggest that the genre of music which appears in this album will differ slightly from her usual light-hearted and and pop based productions. 


  • The main focal point for this image is to create a diverse edge and statement about the artists' artistic influences, style and even personal interests. The image provokes the ideology that the semiotics derive from archaic horror movies from the 1920s, 30s and 40s; mirroring the effect of the painted movie posters for legendary works such as the Bride of Frankenstein and the Werewolf of London. 







  • Rihanna's gloves resemble claws of a monster which conveys her animistic nature - referring back to the horror movie theme. A song on the album is in fact called The Madhouse which encompasses the them of a fictional world portrayed in a horror film. 


  • Leather also connotes strength and edge, and the fact that Rihanna is wearing leather reinforces the idea that she as an artist is strong, imposing and dominant over 21st century consumerism and the media spectrum of modern day. 


  • Rihanna's aesthetic deviates from traditional perceptions of beauty whereby something beautiful is transformed into something to be feared; this could convey Rihanna's principal interest when promoting her album - taking her traditional light-hearted pop music and diversifying it into a whole new genre of thought provoking edge and creativity.


  • The font used for the album title resembles scratching or smearing.

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